
Mission L.I.F.T
Urban Financial's own L.I.F.T. Framework is your path to building wealth with purpose.
At Urban Financial Literacy, we believe financial education should be simple and actionable, providing personalized support and culturally relevant strategies to help families in underserved communities. Our Mission L.I.F.T. framework is the foundation of our message and our approach to building generational wealth.
L
I
F
T
Life Insurance
Invest
Financial Planning
Trust & Estate Planning
START YOUR SUCCESS STORY NOW!
Join our growing list of 200+ persons that have achieved financial freedom with our L.I.F.T. method

Build, Protect and Preserve Wealth
Presented by Juanda Honore,
Founder & Financial Coach at Urban Financial Literacy.
Urban Financial Literacy empowers you to take control of your financial future through personalized guidance grounded in real-life experience and genuine care.
We don’t just teach financial concepts; we walk with you and your family to apply them in your real life.
Our team of trusted advisors helps everyday individuals in underserved communities achieve extraordinary lifestyles by providing the tools, strategies, and support needed to build, protect, and grow wealth.
We specialize in using life insurance and credit as powerful tools to create a lasting financial legacy for generations to come.

Our Services
What makes Urban Financial Literacy unique is our culturally relevant and community-centered approach.
We simplify financial education and make it actionable—offering personalized support, culturally relevant strategies, and real-life tools like life insurance and credit to help families in underserved communities build generational wealth. We’re not just selling a service; we’re creating a legacy plan with you.
How can Black families build generational wealth?
D'Alexa Young, CA
“The LIFT method really worked for me, it pushed me to reach my financial goals! Thanks Juanda!"
Morgan James, NY
"Nobody teaches you about money, learning how to manage changed it all for me."
Nyla Howard, CA
“I've been coached by Urban Financial for over 1 year and their advice helped me buy my house, so grateful”
DIGITAL WEALTH TOOLS
Shop our growing collection of tools that will help you to
achieve your financial independence and grow your family's wealth.

Be the Difference

We are looking for Wealth Ambassadors to spread the word of Urban Financial Literacy in more communities.
If you are interested in becoming a Financial Coach and learn the benefits that the L.I.F.T framework, this is your chance.
Join a growing team that provides palpable results for families and their communities.
